Johanna Wäänänen, Founder, CEO

I’m a former CEO, current entrepreneur, and a doctoral researcher on physiological stress contagion. I know what drives business performance — and what silently kills it. It’s not strategy. It is people executing it.

I’ve spent my career driving growth, profitability, and real transformation in companies. I’ve led strategic change, navigated mergers and acquisitions, and seen firsthand how much leadership matters — not just through decisions, but through presence, influence, and the ability to role model under pressure.

What I’ve learned is this: strategies don’t fail because they’re wrong. They fail because humans can’t deliver them — not at the speed, clarity, or collaboration required. And that’s not a mindset problem. It’s a physiological one.

I’ve always been fascinated by human behavior: why we think, act, and feel the way we do? My journey with human behavior started with research of cognitive biases and self-awareness. But when I discovered the role of biology and nervous system regulation in behavior, it was like solving the puzzle I didn’t know I was trying to solve.

Today, I’m doing doctoral research on physiological stress contagion in organizations at Tampere University. I believe every business, every team, and every leader can radically improve performance by learning how the body drives behavior, and how to lead from a calm, clear, grounded state.

I care deeply about my clients and their success.